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Founded in 2017 in Stockholm, IAYS stands for contemporary timeless luxury knitwear. Ambitious design with a modern yet timeless twist meets artisanal perfection.

Our inspiration comes from everything around us like music and design but foremost from the women we meet in everyday life.

IAYS is a purpose-driven brand founded on the belief in inclusivity, empowerment and embracing diversity. The result is a range of knitwear pieces – wearable over seasons and meant to outlast fleeting trends.

But we also know that sometimes you only want something small to complement your wardrobe. With our small selection of accessories, you can complement any outfit.

Shop the details below

Lucie nature tote bag
kr 900 SEK

Large Carry-All-Tote Bag in heavy Canvas featuring the I AM YOUR SISTER statement embroidered in black. The bag features a pocket inside to keep your belongings organized. 

  • 100% Cotton Canvas
  • Pocket inside
  • Embroidery on one side
  • Measures W52 x H36 x D10
  • Made in Europe
Tax included. Shipping calculated at checkout.

Lucie Tote Bag
kr 900 SEK

Large Carry-All-Tote Bag in heavy Canvas featuring the printed I AM YOUR SISTER statement. It features a pocket inside to keep your belongings organized.

  • Made in Europe
  • 100% Cotton Canvas
  • Pocket inside
  • Print on one side
  • Measures W52 x H36 x D10
Tax included. Shipping calculated at checkout.

Lola Black
kr 500 SEK

Lola Baseball Cap in black cotton-twill with classic 90's Dad cap look. Lola features an adjustable back strap for a close and comfortable fit. Embroidered I AM YOUR SISTER logo at the center.

  • One size
  • Adjustable buckle at back
  • 100% chino cotton twill
  • Made in Europe
Tax included. Shipping calculated at checkout.